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This post focuses on the psychology of colour and how it affects not only our brains and moods but brands as well.
Share your thoughts at the end of the article. I would like to connect with you all.
COLOUR AFFECTING THE BRAIN AND HOW WE FEEL
Associated with energy, war, danger, strength, power
Enhances human metabolism, increases respiration rate, and raises blood pressure.
It attracts attention more than any other color, at times signifying danger.
Combines the energy of red and the happiness of yellow.
Associated with joy. Represents enthusiasm, fascination, creativity, determination, attraction, encouragement, and stimulation.
Associated with joy, happiness, intellect, and energy.
Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.
When overused, yellow may have a disturbing effect.
Thee colour of nature and Earthing. It symbolizes growth, harmony, freshness, and fertility.
Strong emotional correspondence with safety.
Dark green is also commonly associated with money.
Has great healing power.
Green suggests stability and endurance.
Considered beneficial to the mind and body
Slows down the metabolism and produces a calming effect.
Associated with tranquility and calmness.
Combines the stability of blue and the energy of red.
Associated with royalty. It symbolizes power, nobility, and ambition.
Conveys wealth and extravagance.
Associated with wisdom, dignity, independence, mystery, and magic.
We feel color. How or what we feel about it varies from person to person. Some colours give us a sense of serenity and calm and these usually lie within the blue side of the spectrum that consists of purple and green too, known as the cool side. Others induce rage and make us uncomfortable, or signify passion; these lie within the red spectrum which includes orange and yellow, known as the warm side.
COLOUR IN BRANDS
“Certain colors DO broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement). But nearly every academic study on colors and branding will tell you that it’s far more important for your brand’s colors to support the personality you want to portray instead of trying to align with stereotypical color associations.
Studies on color perception and color preferences show that when it comes to shades, tints and hues men seem to prefer bold colors while women prefer softer colors. Also, men were more likely to select shades of colors as their favorites (colors with black added), whereas women were more receptive to tints of colors (colors with white added)”
The psychological principle known as the Isolation Effect states that an item that “stands out like a sore thumb” is more likely to be remembered. Research clearly shows that participants are able to recognize and recall an item far better (be it text or an image) when it blatantly sticks out from its surroundings.
ORIGINAL ARTICLE CAN BE FOUND HERE – https://www.entrepreneur.com/article/233843
Sources: Entrepreneur.com and Pinterest